24.com Increases User Engagement with Personalised News24 Edge App
24.com, a leading African digital publishing network, partnered with CloudSmiths to develop News24 Edge, a personalised news platform. Leveraging advanced machine learning technologies, including a Factorization Machine for user preference prediction and a custom Neural Network for content classification, the app delivers tailored news content. Built with React Native for a seamless user experience, the app uses Google BigQuery, Apache Airflow, and Google Kubernetes Engine for efficient data processing and scalable deployment. News24 Edge significantly boosted user engagement, solidifying 24.com’s position as a digital media leader and driving business growth through personalised content delivery.
Creating a Personalised News Experience
News24 Edge stands out as a personalised news app, delivering content tailored to individual user preferences. By using machine learning, the app learns from user interactions to present the most relevant news. The Factorization Machine model was critical in this process, enabling the app to understand and predict user preferences with high accuracy. This level of personalisation has significantly boosted user engagement, making News24 Edge the go-to platform for news content.
Advanced Technologies for Seamless Integration
To support the complex backend processes, we utilised Google BigQuery for data analysis and Apache Airflow/Cloud Composer for workflow management. Google Kubernetes Engine provided the necessary infrastructure for scalable deployment, while Google App Engine and Dataproc/Spark handled the app's processing needs. These technologies ensured that News24 Edge operates efficiently, handling large volumes of data and delivering a smooth user experience.
Transforming Digital Media
The successful implementation of News24 Edge has solidified 24.com’s position as a leader in the digital media industry. The app’s ability to deliver personalised content has not only increased user engagement and loyalty but has also driven business growth for 24.com. This project showcases the power of integrating advanced technologies like machine learning and cloud computing to create a cutting-edge digital product.
The News24 Edge app was replaced by the News24 app in 2020
Google BigQuery
Apache Airflow/Cloud Composer
Google Kubernetes Engine
Google App Engine
Dataproc/Spark
React Native
Factorization Machine
Neural Networks